SA Sports Services and Industry Council
Unifying the South African Sports industry
We are the central body dedicated to coordinating strategy, driving investment, and setting the standard for governance to unlock the full economic power of the South African sports industry.
Why a council?
A Unified Voice for a Fragmented Sector
For too long, the immense potential of South Africa's sports economy has been held back by a lack of coordination. Inspired by the success of ecosystem-builders like SiMODiSA in the tech sector, the SA Sports Services & Industry Council was formed to provide a single, powerful platform for dialogue, strategy, and deal-making.We bring together government, federations, commercial partners, and funders to speak with one voice. Our goal is to create a stable, professional, and attractive environment for investment, ensuring that sports becomes a key pillar of national economic growth and social development.
Our Core Mandate
Our work is focused on four key pillars to build a world-class sports economy.
Policy & Advocacy
Lobbying for supportive policies, tax incentives, and streamlined regulations to foster growth and attract investment.
Governance & Standards
Establishing and enforcing codes of conduct, transparency, and accountability across all sports federations and bodies.
Commercial Support
Providing expertise and frameworks to help sports entities professionalize operations and maximize commercial revenue.
Investment Facilitation
Packaging investment opportunities and connecting projects with local and international funders.
Flagship Initiatives
Driving progress through strategic, data-driven projects.
The National Sports Data Lake
A groundbreaking AI-powered platform to unify fragmented data on participation, talent, and facility usage. Project Vlei enables evidence-based decision-making, proves ROI for investors, and helps us allocate resources where they're needed most.
Sports Investment Conference
Our premier annual event connecting government leaders, institutional investors, media giants, and sports innovators. The conference is the primary marketplace for deal-making and setting the strategic agenda for the sports economy.
Financial Innovation
We are pioneering new financial models to channel sustainable investment into the sports ecosystem.
BettingForGood Fund
A social impact fund channeling a percentage of sports betting revenues into grassroots development, wellness, and education, ensuring the sports economy directly uplifts communities.
Project Delta Fund of Funds
A sophisticated vehicle to de-risk and scale investment. Project Delta aggregates institutional capital into a diversified portfolio of vetted sports funds and ventures, attracting major financial players.
Financial & Fiscal Advocacy
Actively collaborating with the National Treasury and SARB to develop bespoke financial instruments, advocate for tax incentives, and create structured products for the sports sector.
Our Stakeholders & Partners
Collaboration is at the heart of our mission. We work with leaders across the ecosystem.
Government & Public Sector
National Sports Federations
Commercial & Media Partners
Private & Institutional Investors
Become Part of the Solution
Whether you are a policymaker, investor, federation leader, or commercial enterprise, you have a role to play in building the future of South African sport. Connect with us to learn how you can get involved.
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